Just another celebrity cooking programme? Not at all. The madcap concept behind the new M6 show is more performance than reality TV, with a dancer performing a choreographed piece whilst executing a recipe created by chef Anthony Boucher. An avocado prawn salad to the beat of a salsa, vegetarian yoghurt with a passionate sway of the hips, duck skewers combined with some mean Kung Fu moves... all in one minute flat! The most kitsch thing you’ve ever seen? More than likely, but bursting with great recipes you’ll be able to pull off with your eyes closed!
- L'express.fr
The company behind the concept, brand content specialist Ilomba Images, wanted to create a comprehensive identity for the concept of the programme with a view to it being broadcast on M6 in partnership with Pyrex.
The team at 148 took responsibility for the entire graphical identity and the presentation of the website, as well as the various different versions of the logo.