Dydu
New Identity and Website for the Conversational Chat Pioneer
Dydu
Sector
IT & Software
Expertises
Sub-expertises
- Conception-writing
- Brand positioning
- Brand strategy
- Graphic identity
- Illustration
- Web design
Team
Repositioning a B2B Tech Brand with a Human Touch
DYDU, a French pioneer in conversational chatbots for large enterprises, called on 148 to redesign its brand identity and strengthen its presence in a highly competitive landscape. The goal: to clarify its positioning, revamp its image, and reaffirm its leadership in a fast-evolving sector—while staying true to its core values: humanity, simplicity, and innovation.
"What stood out most in this collaboration was your creativity and your ability to quickly grasp the essence of our company. You reflected our values through a visual identity that is both modern and accessible. Thank you!"
Céline Sollberger, Communications Manager at DYDU
Our collaboration began with a strategic intention workshop that laid the groundwork for a new artistic direction aligned with DYDU’s ambitions. Branding, logotype, visual guidelines, and a complete UI/UX revamp—the entire brand ecosystem was redesigned to be bold, professional, and approachable, striking a balance between startup energy and corporate credibility to appeal to B2B decision-makers.
A Creative Direction Built on Clarity, Personality & Performance
The creative phase led to several logo and typography proposals, developed in close collaboration with the DYDU team. The selected route features a clean, sans-serif logo, with a capital "D" to boost memorability. The design subtly incorporates a chat bubble inside the D—a discreet yet powerful nod to the brand’s conversational roots.
“Refining the logo gave us a much stronger and more readable visual signature. The bubble inside the D feels like a natural fit.”
Matthieu, Art Director at 148
For color, we moved away from palettes too similar to competitors (notably the purple/green used by iAdvize) and proposed a vibrant, unique visual universe. A strong typographic contrast was implemented in the UI/UX design to balance readability and character, fully compatible with the expectations of the tech industry.
“This project is a perfect example of how we work: smooth co-creation, agile execution, and a strong attention to detail— from branding to UX.”
Nathalie, Creative Director at 148
Contact us
With us, your project will become a reality!
The Collective Agency brings together many talents that can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Feel free to make an appointment with us to discuss and receive a quote for your project!