Ellyx

At the heart of every brand lies its positioning. Values, uniqueness, targets, reason for being... Working around these notions, identifying them, and putting words to them is now essential to be heard in a context crowded by an increasing number of players.

So, with Ellyx, after a few weeks of audit, we gather around a table for a workshop, and we think. We talk (a lot). We question ourselves. And, at the end of this collective reflection, we manage to identify and name the fundamentals: Ellyx exists to regenerate society. Committed, liberated, exploratory, and unifying, it does not hesitate to step outside the box to provoke disruptive social innovations. It is on the solid foundation laid by this preliminary work that we unravel the thread of the rest of the project.

"Working for Ellyx allowed us to explore something very interesting: finding a way to explain these new professions, sometimes very technical, that enable mobilization around societal issues."

Camille, Branding Advisory Director, 148 Collective Agency 

To materialize the positioning co-created with Ellyx, a visual principle immediately inspires us: assembly. Based on difference and the ability to formulate new solutions, this graphic technique also seems perfectly representative of the optimism and authenticity that drive Ellyx.

We are working in collaboration with Marion, an illustrator who has made assembly her trademark. She envisions a series of visuals, the pillars of a new graphic system. Based on a palette of very bright colors, these illustrations aim to depict the missions carried out by Ellyx on a daily basis. Designed in the same spirit of eclecticism and originality, the logo is composed of two alternating fonts.

A editorial charter completes this new visual universe, ensuring the coherence of Ellyx's positioning over the long term.

This new identity needs to come to life! It’s decided: the Ellyx website will showcase all the work done around the branding.

Tasked with the creative and technical aspects, we are back at work to imagine a modern, ergonomic site that is representative of the brand universe designed for and with Ellyx. We are developing it on WordPress to allow for autonomy in managing content and various pages. The result: a distinctly differentiating interface that gives prominence to written productions and projects undertaken.

"It is rare for illustration to be at the center of a web project. In the case of Ellyx, the visuals are very original, which allowed me to create a site with a strong identity."

Victoria, Artistic Director, 148 Agence Collective