
Building a brand platform and/or defining your brand territory—is above all about clarifying what gives your brand its identity, its differentiation, and its value in the market. It’s the foundation for all brand communication, both internal and external. That’s why we almost always recommend developing a brand platform.
When repositioning a brand, we start with what already exists. Our audits analyze competitors to identify key communication differentiators, and assess the market to detect unmet needs.
Brands, product lines, subsidiaries, parent and sub-brands... A clear communication strategy begins with a brand architecture aligned with business strategy and communication goals.
The famous “why” of branding: Why does your company offer this product or service? What makes it unique? What problem does it solve? We help formalize your brand’s attributes, purpose, target audiences, and key differentiators.
Once your positioning is defined, we outline the communication roadmap that will best serve your strategic goals—awareness, acquisition, retention, and influence.
Here are a few standout branding projects. Depending on the brief, we’re involved in one or several areas: Brand Platform, Visual Identity, and more.