Fleurus avocats

"148 Agence Collective understood my expectations and I am super happy with the result. I have recommended them to many people around me."

Fleur, Founding Partner, Fleurus Avocats

Between Fleur and us, the contact is immediately very good. We propose several creative avenues, including one centered around the theme of flowers, with the idea of a double nod to her first name and to her law firm, which is named after the street where it is located, Rue de Fleurus. A feminine identity that she perfectly embodies. Meanwhile, Victoria, our artistic director, is working on a bold typography, without embellishments, to evoke the rigor and meticulousness of her profession. The chosen colors, blue and pink primarily, are striking. The flowers, lighter in nature, contrast very interestingly with this typography and bring a balance. It is in this duality that Fleur finds herself. This strong woman is not afraid to place pink at the center of her website, when most law firm websites ultimately project quite a masculine image.

This graphic identity, Fleur wants to be able to adapt it on LinkedIn. She regularly publishes articles in her legal areas of expertise and wants to maintain a visual uniformity with her website to keep a cohesion of image. Several custom gifs are created for her. For example, "Stop, we explain" is the visual she can use when she posts an analysis on current events. "Classy, we are ranked" is the gif intended to announce an award given to Fleurus Avocats. "The family is growing" allows her to post a recruitment offer. Each of these visuals takes up the codes of her website: its colors, its typography, its floral graphic universe. From a practical point of view, Fleur has access to the templates of the different gifs. She only needs to adapt the model by changing the text and publish it on LinkedIn.

"I have received numerous feedback on my LinkedIn posts. The identity created by 148 Agence Collective is striking; it is memorable."

Fleur, Founding Partner, Fleurus Avocats

The photos of Fleur and her collaborators are an important element of the Fleurus website. When looking for a lawyer, one does not only consider expertise; one chooses a person. And one needs to feel at ease. So, we organize a photoshoot. Like most of the shoots we set up, it lasts half a day and takes place at the client's premises. Backdrop, white background, lights, Quentin, our photographer, takes care of everything and arrives equipped with the necessary gear. Beyond the technical aspects, his role is also to make everyone feel comfortable. One of Fleur's young collaborators is a bit tense… Light in the face, camera focused: we can understand that! Quentin cracks a few jokes, has him try many different poses, one profile then the other, makes him cross his arms. He shows the results as they go, advises on outfits and colors. He only ends the shoot once each person has found a natural pose and recognizes themselves in their photo. We then edit the shots and integrate the graphic elements planned in the mockup: vegetation that appears and disappears on hover. With these photos, which shift from a neutral and professional appearance to an original and quirky aspect, we capture the entire duality of the identity of the site we wanted to create.

"We provide several communication tools for Fleurus, to bring its identity to life in 360, on the web and on social media."

Victoria, Art Director, 148 Agence Collective