Old Fashioned Week

The support from agency 148 was particularly comprehensive for the graphic and technical teams of the agency due to the wealth of communication materials to be created. Two art directors and two graphic designers, supervised by the creative director and the project manager, produced numerous POS materials (posters, menus, coasters, stickers…), several versions of the press kit, a new website, a newsletter, as well as many graphic elements necessary for communication on social media.
The technical team, for its part, had to manage numerous database management parameters, design intuitive registration forms suitable for all devices, enable fast loading of the site, and optimize site updates.
As an event website, it was designed iteratively, with adjustments made progressively within particularly short deadlines.

Beyond the various graphic creations and web development, agency 148 has advised and supported the Old Fashioned Week team. The Community Managers and Copywriters at the agency proposed various ways to design the communication around the event through numerous concepts and messages (posters, social media posts) in order to raise awareness among the public.

The agency 148 was proactive in many elements of communication parallel to the event, allowing for the promotion of these ten days dedicated to the Old Fashioned.

This first collaboration facilitated a closer relationship between the teams at agency 148 and those of the Old Fashioned Week, allowing them to continue their collaboration throughout the year, whether for the next edition of the event or on the various projects of Cyrille Hugon!

A lasting partnership has been established between a client and the agency, which is becoming increasingly rare in these competitive times for communication agencies.