Rozyli
Support for a young business
Rozyli
Sector
Culture, Lifestyle & Food
Expertises
Sub-expertises
- Graphic identity
- Web design
- Custom website
A custom visual identity
The subscription box market is in full expansion. Pascale and Nicolas, two passionate entrepreneurs in sewing, wish to embark on this venture. 148 supports them in the adventure of brand creation strategy to the operational development of the site!
Rozyli sounds like a beautiful name with floral accents even though the brand operates in the world of sewing. To establish this young start-up in its sector, a clear visual identity is necessary, which is why the logo is made up of visual elements directly inspired by this profession, such as thread and needle.
The brand creators aimed to remove the stigma surrounding sewing enthusiasts by making this activity more enjoyable than clichés suggest. From this desire, 148 deduced a brand positioning with a quirky tone and a touch of humor, which gave birth to Rozyli's first brand signature: "Tame the pattern!".
Pedagogy and support, the strengths of the agency
In the continuity of brand creation, 148 develops the identity of Rozyli to create a commercial site that resembles it. A specific development tailored to the brand's concept is necessary to add a module for managing subscriptions to the basic template.
With a desire for complete support of the project, the 148 agency trains and guides the two brand creators throughout the web development process so that they can take ownership of it, contribute to it; keep it alive.
An e-commerce site on WordPress
The Rozyli site was entirely designed with WordPress, so the agency's developers made use of the WooCommerce plug-in to integrate an e-shop feature into the client's site. The technical team was able to optimize the WooCommerce extension to manage the subscriptions necessary for the client's project, for example. Additionally, the developers configured WooCommerce's reporting tool so that the client could easily retrieve the results from Google Analytics and conversion tracking. Finally, agency 148 carried out SEO work to define positioning as well as an effective natural referencing strategy.
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With us, your project will become a reality!
The Collective Agency brings together numerous talents that can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!
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