Suez

"148 Agence Collective is very creative and offers communication materials that have a punch!"

Sophie, Head of Communication and HR Marketing, SUEZ

It was SUEZ that provided the texts, and our role was to illustrate them. A nice challenge! This is a very sensitive subject that we decided to address with humor, to be impactful but not heavy. Axelle, our graphic designer, chose a light, almost naive style. She wanted to allow room for interpretation and let employees question themselves. Her drawings, monochrome, are made with a strong line, with just shading. She created characters that we discover in various office life situations. Through speech bubbles, she makes them say those famous little phrases like "Fortunately, we have Sandra, our charm asset for the mission."

The other challenge was to maintain our creativity while adhering to SUEZ's very strict charter. The constraints were numerous, affecting the colors, the logo, and the typography. Proof that we did well: SUEZ chose to include many more illustrations than expected in its guide. In the initial brief, there were 3 or 4; by the end, there are nearly 20!

"This guide has been a real success; it has generated a lot of internal reactions."

Sophie, Communication and HR Marketing Manager at SUEZ

The goal was not to stigmatize but to provoke reactions and open debates. And it worked. The guide does not only address discrimination against women. It also discusses discrimination that men may face, regarding their sexual orientation or physical appearance, for example. Brigitte Grésy, the Secretary General of the High Council for Professional Equality between Women and Men, sent an email (which charmed us with its brevity!) congratulating SUEZ: “Wonderful product, well done.”

The guide against ordinary sexism, commissioned by the headquarters in France, is intended to be disseminated across all group subsidiaries. It has already been adapted in the Middle East and India, and adaptations are in progress in Morocco, Australia, and Spain.

"With SUEZ, we work in a relationship of trust."

Camille, Project Manager, 148 Agence Collective 

148 Agence Collective has been working with SUEZ since 2012, primarily for the company's attractiveness department. We have produced numerous print, event, and digital materials (brochures, banners, booth, kiosk, application, website…). The human-sized structure of our agency allows us to be very responsive and to quickly adapt to the requests of an international client that is very concerned about its employer brand and the development of its human capital.