Valrhona

I believe that the Valrhona team appreciates 148 Agence Collective's ability to propose new ideas while adhering to a constrained brief: a season like Christmas, especially in the chocolate field, has been extensively explored... It is necessary to play with the codes to succeed in surprising.

Camille, Client Director Branding, 148 Agence Collective 

This year, the brand decides to make the character of the Nutcracker the hero of its recipes, notably thanks to a dedicated mold. The chefs at the Valrhona School have already conceptualized the six recipes in the booklet. We propose to add a Christmas tale, an original story, to present the new services offered by the chocolatier to its clients… Vidya will be responsible for writing it, in close collaboration with the internal communication teams.

On the artistic direction side, the brief is clear: “The booklet must adhere to the codes of 'beautiful' magazines. Play with typography while being clean and elegant.” Besides the layout that showcases images, we focus our work on a selection of creative papers, including the Crush Cacao, made of 40% recycled fibers and 15% cocoa shells (a valued by-product). For the cover, it will be a cut-out rather than a metallic Pantone, which is quite expected and less relevant in terms of eco-design. Because if there is an area where we are proactive, it is indeed this one!

"Our creative ideas were really well received, and the team embraced what we brought, both in graphic and editorial identity. We formed a real team with Martin, the product manager at Valrhona: we supported each other and looked for solutions together, particularly technical solutions, to stay within budget while aiming for a result that matched our ambitions!”

Camille and Vidya, Art Director and Copywriter, 148 Agency Collective

 Result: a premium recipe booklet that reflects both a demanding know-how and the qualitative support of Valrhona for chocolatiers and restaurateurs.