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Hugo & Victor


Creation of an online store

When pastry chef Hugues Pouget called on Agence 148, he had reached a turning point in the development of his business. Hugo and Victor, located in the seventh arrondissement of Paris, is a well-respected brand that creates high-end desserts and chocolates. It wanted to accelerate its growth by setting up an online store. It already had a website but wanted to take advantage of the other changes it intended to make and give the site a complete overhaul to better reflect its subtle and elegant creations.

Fields of expertise

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Full guidance

The project was ambitious and called upon the agency’s entire range of expertise: the technical team was responsible for creating the theme, the UX team took care of the design, the editorial team reflected on branding and wrote the copy, while the SEO team took care of optimising the brand’s online presence.
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A new look for
PrestaShop’s CMS

The delivery system was a real pain
Mathias, Technical Director

Hugo and Victor products are particularly delicate and every minute matters! To avoid disrupting the cold chain, the performance of the delivery management system is a key issue. Using the PrestaShop application, the developers at Agence 148 created a selection of custom delivery methods. The tool takes into account the type of product and delivery address, so that the storage and transport conditions can be tailored to every single order.

Easier purchasing experience
and secure transactions

When you create an online store, there are two main concerns. On the one hand, it is important to facilitate the work of the internal teams through the management of workflows. On the other hand, everything must be put into place to make the consumer’s purchasing journey as simple as possible. Agence 148 therefore had to provide ergonomics advice for the website and suggest an idea to make the website intuitive so everyone could use it. We also set very high standards so that the brand could offer completely secure financial transactions.

Design: promoting a premium brand

To highlight the brand and its history, we chose an elegant and modern design, a graphic tone in keeping with contemporary luxury codes. Minimalist, impeccable images with soft colours allow us to highlight the brand’s commitment to product quality. Our editorial team took on responsibility for telling the story of the house and its expertise.

Tailor-made e-reputation training

As well as creating the website, we offered Hugo & Victor a comprehensive communication consulting service. With a greater online presence, it is essential to work on the brand’s image and to convey it clearly on social media. We trained Hugo & Victor’s teams internally on e-reputation mechanisms and put tools into place to eassure consumers about their online purchases and to secure their loyalty.

The hugovictor.com website has been successful in terms of SEO
Alexia Berrebi, who is a Project Manager at Agence 148

SEO is a major issue on which Agence 148 can contribute expertise. The SEO team worked with the brand on keywords and searches, and the outcome has been successful: “Hugo and Victor” very often appears at the top of the results generated by Google.

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