PhenyTech

Establishing PhenyTech's brand identity

PhenyTech discovered our agency through a client recommendation, and the trust that Pierre and Julien immediately placed in our team created an excellent working environment. PhenyTech, as a B2B company targeting expert clients like CIOs and CTOs, needed to assert its expertise, showcase its innovation capabilities, and build trust. Our work included three key phases: defining their positioning, revamping their visual identity, and overhauling their communication tools, including the website and presentation materials.

Besides the fantastic client relationship, I loved working on a creative project with an international scope.
Sabine, Strategic Planner at 148

We conducted a positioning workshop, supported by audits and interviews, to highlight PhenyTech's unique qualities. It became clear that PhenyTech needed to better articulate its expertise, the quality of its services, and the strength of its team.

Once we established the brand values, we moved on to redesigning the visual identity: the traditional green was replaced by a dynamic blue gradient, symbolizing the movement and flow of data. The logo was reimagined to be more digital, easily recognizable, and potentially animated. The design of assets for various media drew inspiration from the core network challenges central to their business.

Creating a Showcase Website Reflecting PhenyTech’s Expertise

The challenge was to position ourselves as a company with great expertise, rather than a group of freelancers.
Julien, Co-founder of PhenyTech

The primary goal of the website was to reflect a motivated and skilled team. It needed to showcase PhenyTech’s expertise and use cases, which we made our focal point. Initially, we considered a one-page site due to the content volume. However, the final PhenyTech website has three pages, with dedicated sections for references and team members.

We advised Pierre and Julien to choose a Webflow site for its quick implementation and minimal maintenance once hosting fees are covered. The tool is particularly user-friendly for a technical team like PhenyTech's!

Amélie integrated the designs created by Anna in Figma, with some minor image retouching, and it all came together perfectly! We only had to forgo a minor highlight feature for the titles that Webflow couldn’t handle well on mobile.

From an eco-design perspective, the site achieved a score of 70/100 on EcoIndex, which is commendable.

Ultimately, the project was delivered on time and within budget, and we’re very proud of this site, which showcases that Webflow is an excellent choice for those seeking a simple, effective website within a controlled timeline and budget.