Etyo

Three major objectives guided the creation of the visual identity up to its print and digital variations: 

• To instill a common vision for the three entities of the group to move forward and work together.
• To get acceptance for a creative identity in a traditional sector.
• To transition the company from challenger to leader and to embrace it in its communication.

Three graphic tracks, one of which is a favorite. Our creatives hit the mark! The Etyo team was receptive to our proposals and quickly connected with the one that was the most innovative. An identity based on a strong typographic play and very contrasting colors, with a striking and bright fluorescent green, reflecting the disruptive personality of the company, in contrast to a reassuring and secure blue. 

The logo, for its part, exhibits simplicity and reassurance through the roundness of the letters, making it likable, almost friendly. It deviates from current codes with its curves, the mix of uppercase/lowercase, and its condensed typography.

It comes in a horizontal, vertical version, and as a pattern. It thus becomes modular and practical to use in any circumstance. The pattern appears, for example, in the motion design reveal of the identity or on print and digital materials.

Finally, a strong principle of visuals through collages is present in the identity to bring an even more unique dimension and create surprise in a field often governed by conventional codes. 

On the digital front, the agency also worked on the redesign of the website. The new site is now more accessible, showcases the new identity, and thus marks the final transformation of Etyo. SEO was an important part of our work, to position Etyo across all its business verticals and make this site more of a tool than just a digital showcase. After an audit, we therefore worked on semantic clusters that have been deployed on the pages.

A central Parisian venue bringing together more than 200 guests for the reveal evening. Collaborators, clients, prospects, and partners were present to discover a new vision for a promising new decade. On this occasion, we created a motion design to showcase the new identity and reveal it visually to the attending guests. In a decidedly friendly and festive atmosphere, guests were able to participate in “casino” activities, with roulette tables, poker, and close-up magic!

A cross-functional project that highlights the various major skills of the agency: branding, digital, and event planning.