Rémy martin - Année du centaure
Implementation of a unique and ephemeral artistic creation for the anniversary of the Rémy Martin brand
Rémy martin - Année du centaure
Sector
Culture, Lifestyle & Food
Expertises
Sub-expertises
- Conception-writing
A mythological creature as a visual identity
As part of the Chinese Year of the Wood Horse in 2014, Rémy Martin highlights its logo. Indeed, the brand's visual identity takes the image of the centaur, a mythological creature that is half-man, half-horse.
This symbol was adopted in 1870 by Paul Emile Rémy Martin in homage to his zodiac sign, Sagittarius. 2014 was also an opportunity to celebrate the brand's 290th anniversary with the campaign The Year of the Centaur.
Bringing together tradition and modernity
The idea of the agency was to reinterpret this symbol linked to the brand's history by confronting it with contemporary history. This is why 148 called upon a street artist who was able to propose his own vision of the centaur. The goal of positioning the brand within an artistic and modern approach was a success. The result is a bespoke original creation in line with the brand's graphic codes.
Contact us
With us, your project will become a reality!
The Collective Agency brings together many talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!
Contact us