Vaincre la mucoviscidose
Website Redesign for a Committed Association
Vaincre la mucoviscidose
Sectors
NGOs & Associations
Education & Health
Expertises
Team
For over 60 years, Vaincre la Mucoviscidose has supported people living with cystic fibrosis and their loved ones, guided by four core missions: to cure, to care, to improve quality of life, and to raise awareness. As a publicly recognised charity, the association relies almost exclusively on the generosity of donors, businesses and the public. It has now launched a consultation to redesign its website, vaincrelamuco.org.
Objective: to move beyond a site perceived as overly institutional and complex—featuring dense navigation, ineffective search functionality and outdated tools—and create a more readable, accessible and secure experience. The new platform should facilitate engagement across different user profiles, including patients, carers, volunteers, donors, healthcare professionals, researchers and partners.
148 Collective Agency approached this brief as a partnership rather than a simple compliance exercise. Before "building a website," we proposed challenging the association's communication strategy. Our starting point was clear: the redesign should help the association advance its mission into a new phase, re-engaging audiences at a time when medical breakthroughs may reduce the perceived sense of urgency. In other words, the website becomes a mobilisation tool as much as an information tool.
Establishing a communication strategy before the website
To turn this ambition into action, we expanded the scope of our proposal: a commitment-focused communication strategy would drive the design. Our proposal begins with developing a communication platform that produces deliverables serving as both compass and brief for everything that follows—tone of voice, messaging, content formats, editorial priorities and UX/UI decisions.
"Proposing a strategy workstream when a client arrives with an operational brief (essentially a website redesign) is not an easy call. You have to work within budget constraints to avoid being ruled out! Yet at our first internal meeting, we didn't hesitate for a second. During our stakeholder interviews, everyone acknowledged that a proper strategy was exactly what was missing."
Julien, Digital Strategy Director, 148 Collective Agency
Setting a direction
We formulated four core convictions to guide the association: adopt a more campaigning stance, move beyond statements towards evidence-based messaging, build a narrative and visual identity that is truly distinctive, and choose a purposeful modernity—in formats, content and presentation—to build trust and preference.
From this foundation, our tender response proposes a complete user flow designed by and for each profile, with a strong engagement logic. The entry point adapts to the user (patient, parent, carer, volunteer, donor/member, partner, researcher, healthcare professional, media outlet, institution) and serves as a gateway to a content architecture and journeys that transform a visit into action—whether that's making a donation, volunteering, participating, sharing or bearing witness.
Visualising the final outcome
To showcase our strategic, conceptual, structural and graphic approach, we presented design deliverables including wireframes, information architecture, navigation elements (menu structure and logical ordering) and mockups (homepage, profile page, donation journey). This allowed stakeholders to see the future website and validate UX/UI decisions.
On the technical delivery side, we specified a WordPress foundation (custom theme, block-based), and addressed all functional and compliance requirements: search functionality, interactive mapping, donations (iRaiser + CRM integration), member areas, SEO (foundation and redirects), analytics (GA4/GTM), accessibility (through a specialist audit partner) and eco-conscious design—including an interactive map with a preference for list display to optimise performance and accessibility.
Though not selected in the final round of the consultation, this proposal was praised as "highly relevant."
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The Collective Agency brings together many talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Feel free to make an appointment with us to discuss and receive a quote for your project!