Commanderie de Ballan
A digital showcase for a charming boutique hotel
Commanderie de Ballan
Sector
Culture, Lifestyle & Food
Expertises
Sub-expertises
- Conception-writing
- Brand positioning
- Brand strategy
- Natural SEO referencing
- User journeys
- Web design
- Website maintenance
- Custom website
- Social Media Editorial Charter
- Content creation
Team
A place, two uses to enhance
The Commandery of Ballan is an exceptional tourist residence in the heart of the Loire castles, just a few minutes from Tours and the gardens of Villandry. On weekends, it welcomes owners and their three children, as well as nature lovers, tranquility seekers, culture enthusiasts, or golf players, who enjoy the completely renovated rooms and cottages that were redone two years ago.
"Upon exiting Covid, we wanted to create an exceptional place, isolated from the city and immersed in nature for anyone looking for a digital detox and a place to recharge, waking up to the sound of birds and enjoying ultra-comfortable rooms."
Manuel, President, Vadim Group
The “BtoC” operation relies on an experiential website that highlights both the beauty of the location, nestled in a green setting, just a stone's throw from historic monuments, and the comfort and services: swimming pool and Nordic bath, breakfast in the room, picnic basket of fresh and local products on request, etc. Once this showcase is in place, it is time to give the Commanderie de Ballan the top position among accommodations in its category (four stars!) in Touraine, and to develop the BtoB operation.
To achieve this, natural referencing will be an important optimization lever: analysis of searches, selection of relevant keywords and semantic clusters, and rewriting content to integrate keywords and long tail into the page.
Hotel management, a matter of flow
"A market study confirmed that the Commanderie has the ideal size to host seminars and professional events. Located just two hours from Paris, this intimate place truly offers a premium experience."
Kilian, Business Strategist, 148 Agence Collective
We are setting up all the technical architecture to manage hotel bookings: synchronization of availability across multiple platforms and the Commanderie website, as well as adding stay options and managing a back office for the teams. The Commanderie site is connected to The Edge, one of the flagship and robust solutions for hoteliers developed by Accor.
No, the MICE is not just a mouse!
MICE is the acronym for “meeting, incentive congress and event,” in other words, the BtoB side of a place like the Commanderie de Ballan. The goal is to increase the occupancy rate during the week by hosting seminars and professional events. Just like for individuals, some platforms list the offers. The idea is to create a specific landing page targeting the communication and marketing or HR teams in charge of the event to propose them ready-made and tailored professional solutions: the Commanderie manages accommodation, as well as meals and activities. A commercial brochure allows for targeted mailings after an initial contact.
Result: 6 months after delivery, bookings and feedback are on the rise!
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With us, your project will become a reality!
The Collective Agency brings together numerous talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Do not hesitate to schedule an appointment with us to discuss and receive a quote for your project!
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