Meantime by Happywait
A real estate service supported by a digital strategy
Meantime by Happywait
Sector
Real estate
Expertises
Sub-expertises
- Brand positioning
- Brand strategy
- Editorial Identity
- Graphic identity
- Web design
- Open source and low code
Team
The solution for an optimal customer experience
Imagined by Happywait, Meantime is the new premium tool from this Breton start-up, born in 2015. Happywait is a user-friendly digital service sold under a white label to real estate professionals specializing in VEFA sales. It connects developers and buyers. Much more than a dedicated space for following up on funding calls, it is a double-entry service: it facilitates exchanges for developers and improves the tracking of acquisitions for buyers.
Meantime is a new complementary service. This module enhances support for buyers, advising them as best as possible during the wait for the delivery of their properties. Thus, the tool reminds users of all important deadlines related to a project, as well as all tasks to be completed to easily prepare for their move: finding the best loan, redirecting their mail, or adequately insuring their home.
A teamwork project for Meantime
In order to promote this new service, Happywait sought an agency to develop a comprehensive creative proposal: naming, visual identity, and landing page. The start-up passionately carries their services and wishes to be accompanied by innovative and creative professionals who share their values of commitment and passion. Aiming to become B Corp, our certification (and indeed also our proposal!) swayed the balance in favor of 148 Agence Collective.
"The Happywait team was committed to creating a brand that truly reflects the value of their new service. A challenging creative project, developed hand in hand and based on a relationship of trust."
Camille, Branding Consultant Director, 148 Agence Collective
From brand positioning to deployment
After a brainstorming session, among our proposals, the name “Meantime” emerged and was adopted very quickly. This led to a colorful graphic charter: two dynamic purples (colors of Happywait) and a beige that brings softness and contrast. Letters crafted like graphic elements accompany a typography chosen for its simplicity and clarity. The “M” of Meantime is used as a logo, but also as a central element. It works very easily alone at different scales. The creative team worked on bold graphic shapes where embodied photos are outlined. These outlines echo pencil strokes that remind one of all the plans, doodles, and to-do lists that punctuate a real estate purchase! Details like highlights and arrows also reference handwritten elements.
The visual identity is deployed across numerous supports: commercial documents, trade show elements, and a landing page from which prospects interested in the solution can request a demo. Everything is ready for the launch, which officially took place at the Rent fair in Paris on November 8 and 9.
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With us, your project will become a reality!
The Collective Agency brings together numerous talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long-term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!
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