Prétolani

Pretty quickly, Damien is encouraged to focus on the visuals. To design a site with little content to give prominence to the images. Cabinet-making is an artisanal trade. Working with wood is a meticulous process. Providing an overview of the achievements is the best way to reassure clients about the quality of Pretolani's craftsmanship. And since the company primarily operates through word-of-mouth, its website is not primarily meant to boost sales. It is, above all, a showcase, a tool to talk about the brand.

It is very important for us to show that our work remains contemporary. Therefore, I contacted Agency 148 with a main goal: to modernize our identity and our website.

Damien, Business manager, Pretolani

To meet the high-end graphic objective, Gaétan, our artistic director, chooses to focus on the different stages of production. On the hands at work, on tools, on wood shavings. Through the images, the idea is to show the duality between raw material and processed material. And to tell a story: the transition from an oak log from the sawmill to a piece of furniture, cabinet, table, desk.

In addition to the visuals, a few words are enough to create the brand image: the dates of the main milestones in the history of Pretolani, an introduction to the workshop and the design office, an explanation of the teams' expertise. And on the contact page, we simply reference an address and a phone number.

"To reflect the image of craftsmanship and luxury, I focused my creative thought on manual work, materials, and textures."

Gaétan, Artistic Director, 148 Agence Collective