Suez alternance
Suez apprenticeship campaign
Suez alternance
Sector
Industry & Energy
Expertises
Sub-expertises
- Conception-writing
- Editorial Identity
- Illustration
A campaign with multiple stakes and targets
As part of an employer branding initiative, the SUEZ Group, a long-standing client of agency 148, wanted to launch a new recruitment campaign dedicated to work-study programs. Both internal and external, this campaign had two parallel objectives:
– Internally, it aimed to promote work-study programs as a means of recruitment and support for teams, but above all to raise awareness among managers about enriching the company's human capital through the hiring of work-study students.
– Externally, the ambition was to highlight work-study programs at SUEZ as an opportunity to seize in order to attract new profiles. Demonstrate the group's commitment to young people and shine a light on the acquisition of hands-on experience in the field with passionate professionals.
The expected deliverables to enhance these objectives:
- -Key visuals
- -A scalable concept for the group's 3 areas of activity (Water, waste, and support functions).
How to promote the employer brand of a large group?
The work-study program at SUEZ: an enriching experience
Key visuals highlighting the apprenticeship experience at SUEZ
After conducting a competitive study focused on recruitment messaging, 148 combined the results of its research and its knowledge of the brand to develop several creative concepts.
From the innovative and unifying message to the transparent and reassuring discourse, and including an explanatory and credible dimension, each of these tracks had a specific objective: to create a key message aimed at both young people and managers.
A co-created concept "Experience SUEZ"
The pooling of ideas from 148 and the group's strategy has given rise to an experiential discourse representing everyday life at SUEZ, the values of commitment, support, and success of the group.
Two key messages: "Experience SUEZ," aimed at future apprentices, and "Give meaning to your experience," intended for internal communication.
The creative concept has been translated into a series of visuals showcasing everyday life at SUEZ, developed across the group's three areas of activity. These visuals have helped place the experience at the heart of the brand's discourse, both for the apprentices who gain this experience and for the managers who pass it on.
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