Suez alternance
Suez apprenticeship campaign
Suez alternance
Sector
Industry & Energy
Expertises
Sub-expertises
- Conception-writing
- Editorial Identity
- Illustration
A campaign involving multiple challenges and targets
The Suez Group - one of 148 Agency’s long-standing clients - was looking to launch a new apprenticeship recruitment campaign as part of an initiative relating to its employer brand. The campaign incorporated both internal and external elements and was designed to achieve two parallel objectives:
– Internally, the aim was to promote apprenticeships as a means of recruitment and support for the company’s teams but above all to raise awareness among managers of how enriching the taking on of apprentices could be in terms of the company’s human capital.
– Externally, the aim was to promote Suez apprenticeships as a valuable opportunity in order to attract new profiles, to demonstrate the group’s commitment to young people and to highlight the opportunity to gain experience in the field with passionate professionals
The deliverables required in order to highlight these objectives were as follows:
- Key visuals
- A concept that could be adapted to the 3 sectors in which the group operates (water, waste and support functions).
How do you develop the employer image and promote apprenticeships at SUEZ among young people and managers whilst at the same time promoting the group's lines of business?
Apprenticeships at Suez: a rewarding experience
Key visuals highlighting the experience of an apprenticeship at Suez
Having performed a competition survey focusing on recruitment discourse, 148 combined the findings of its research with its knowledge of the brand to come up with a number of creative concepts.
From the innovative and uniting message and credible explanation to the transparent and reassuring discourse, each of these avenues had a very clear goal in mind, this being to come up with a key message aimed at both the young people concerned and the managers..
The Vivez l’Éxpérience Suez (‘Experience Suez’) joint concept
The combination of 148’s ideas and the group’s strategy gave rise to an experiential approach that represented the day-to-day reality of Suez and reflected the group’s values of commitment, support and success.
There were two key messages here, namely ‘Experience Suez', aimed at future apprentices, and 'Donnez du Sens à votre Éxpérience' (‘Make Your Experience Matter’), aimed at the group’s internal communications..
The creative concept was reflected in a series of visuals depicting day-to-day life at Suez across the group’s three different lines of business. These visuals helped to put experience at the heart of the brand’s approach with regards to both the apprentices gaining this experience and the managers passing it on.
Contact us
With us, your project will become a reality!
The Collective Agency brings together many talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!