Valrhona
Engaging materials for chocolate professionals
Valrhona
Sectors
Culture, Lifestyle & Food
Sustainable transition
Expertises
Sub-expertises
- Conception-writing
- Editorial Identity
- Graphic identity
- Illustration
Team
Our creativity at the service of a committed company
A pioneering company, Valrhona has been imagining the best of chocolate since 1922, thanks to a know-how and a commitment that are well established. Its mission "Together, let's do good with good" reflects its desire to build a more equitable and sustainable cocoa supply chain: it is also for this reason that the company received, just like our agency, the B Corp certification, the community of businesses committed to making a positive impact on the world.
It is indeed through this community, and then by discovering our various works, that Valrhona decided to call on us for the creation of recipe booklets intended for chocolate artisans and restaurateurs.
"The two booklets were greatly appreciated! The team is available, vigilant, and ready to assist. We are really pleased with the result."
Lauranne, Product Manager, Valrhona
Adapting to the existing while infusing a touch of creativity
"Valrhona gave us great freedom in terms of graphic proposals, which allowed us to showcase our creative expertise."
Camille, Branding Advisory Director, 148 Agence Collective
Valrhona produces numerous booklets for its partners: it is therefore a matter of adapting to strong structural constraints in order to ensure continuity between the different formats, while proposing a graphic theme that allows the new booklet to stand out from the others.
We start by focusing on the target audience of the material: creativity is not necessarily at the heart of their expectations, but they remain sensitive to the high-end image conveyed by Valrhona. It is on this note that we choose to base our visual principle… while keeping in mind the readability that is essential for any respectable recipe book!
A multi-skilled agency for a successful print project
For the first booklet, which focuses on pastries, we propose a visual principle based on geometric patterns to evoke the assembly of a chocolate bar.
Beyond creation, we also work on all aspects related to implementing an editorial project: copy preparation, content reworking, creating a document tailored to the constraints of printing...
The establishment of a trust relationship between two committed partners.
Following the creation of this first booklet, a strong bond of trust has been established between us and Valrhona. The brand then decides to call on us for the creation of a second support which will, for its part, focus on the recipes available from January to June 2023.
"It’s a chance to work in an agile manner and to establish a close relationship with a client that shares our values."
Hélène, Art Director, 148 Agence Collective
On the agenda: citrus fruits and exotic fruits! This time, we decide to propose a theme around transparency and wireframe illustrations... Something to whet the appetite, right?
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With us, your project will become a reality!
The Collective Agency brings together numerous talents that can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Don’t hesitate to make an appointment with us to discuss and receive a quote for your project!
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